Make-Up Studio Professional Make-up
Today, the best make-up products, grooming accessories, cosmetics and technology are available in India. The opportunities for the make-up artists, represented by the booming film, TV, theatre, fashion and advertising industries, are growing in numbers and scope. For the ordinary citizens, there are thousands of beauty parlours and salons, each professing better skills and facilities to attract more customers of which there is no scarcity. All in all, there is a huge potential in the make-up artistry scenario of India just waiting to be tapped. With the importance of appearance growing daily in our culture, the scope for make-up artists keeps growing.
Considering the growing demand of well-trained make-up professionals in today's world, Rienk Koopman of Special Cosmetics BV of the Netherlands and Ravi Mittal of Ekta Capital Ltd., India forged a joint venture and started a professional make-up training centre called Make-Up Studio Training Center (MSTC), in world class infrastructure in South Delhi.
Photographs: Make-up Studio internationaal trainer / make-up artist Ron Romeijn hosts the first guest lesson at the Make-Up Studio training Center.
According to Rienk Koopman: "Forging a joint venture with Ekta Capital Ltd. to form Make-Up Studio Training Center is a strategic move to not only create demand for highly skilled make-up artists, but also to sow the seeds of quality consciousness in the minds of the people at large."
Photographs: Ron Romeijn and his second creation for Mild to Wild.
Ravi Mittal of Ekta Capital Ltd had this to say, We, at ECL, believe that in the long run it isn't just the best product that will win. The winner will be the best product that is complemented with the right support and regular interaction with the customers. After all, customers don't just buy products; they also instinctively look for guidance and reassurance to support their decision to buy and re-buy regularly. For us, MSTC is an opportunity to earn our customers trust on a more sustainable basis.
Make-Up Studio Training Center (MSTC) is the training arm of Make-Up Studio, whose primary objective is to provide class-apart make-up training for fashion, film, television, make-up artistry and other related fields.
MSTC's primary objective is to teach contemporary makeup artistry to beginners as well as experienced make-up artists. Its various training courses train students for a career as a multi-faceted make-up artist in the entertainment, fashion and beauty industries. Working throughout the spectrum of make-up artistry requires an exhaustive and meticulous training.
With the launching of MSTC, India's make-up artistry professionals, as well as the youngsters wanting to get into the make-up profession, all stand to gain tremendously. For, not only will they get to work with one of the most popular and high quality make-up products of Make-Up Studio, they will also get the guidance and inspiration of well-renowned professionals who will be part of MSTC's faculty.
MSTC, in effect, will be changing the way India has been using make-up products till now.
MSTC opening celebration
The opening of the Make-up Studio Training Center was celebrated with a big show in the Intercontinental Eros Hotel. Renowned people working in India’s make-up industry and people from the media attended the show. The theme of the show was "From Mild To Wild" and during the show Ron Romeijn (International Trainer Make-up Studio) showed the audience in three steps how to go from a subtle (mild) make-up to a more expressive (wild) make-up. The ‘medium’ look had an Indian base make-up with an international touch.
After Ron Romeijn ended the MSTC arrived for a presentation. This time, the theme was “Colours by Make-up Artists” and they gave the audience a glimpse of some make-up looks in the various module at MSTC. They started by telling that colours are essential tools for anyone who’s working for fashion and to all others inside the design business. During searches for inspiration, we frequently find ourselves wondering which colours refer to the images we see and want to create.
The presentation continued by saying that it is interesting to know that white & black are not known as colours. White reflects all the colours & black absorbs them. The presentation started with white and carried on through the Rainbow colour spectrum, ending with Black. The MSTC explained that each colour has various meanings, for example in the field of symbolism and religion. All colours in the show were represented, both in the make-up looks and the designs, which resulted in a spectacular ‘grande finale’ of the MSTC opening ceremony.