FashionWeek Roadshow 2014

Since the establishment of Make-up Studio in the 1980s art, tolerance and diversity are the main ingredients of the DNA of Make-up Studio. Therefore, the brand is the perfect partner for Amsterdam Fashion Week, which appreciates the same values. A match made in heaven!

Amsterdam FashionWeek
From 4 - 14 July the 21st edition of the Mercedes-Benz FashionWeek Amsterdam was held. This edition Make-up Studio was responsible for the makeup of the kick-off event, the annual MBFWA Roadshow in which 12 models were showing creations of leading fashion designers. The Make-up Studio team created all the looks under the direction of chef de cabine Judith Looye. As an official start of the Roadshow there was a live demonstration in the Make-up Studio Brand Store shop window, watched by shopping public.

Fashion parade
After a spectacular catwalk show trough the city center of Amsterdam, the models got into branded Mercedes-Benz SUVs and followed the fashion parade from Amersfoort, Apeldoorn and Arnhem to Nijmegen. The 12 models were showing the summer collection from famous Dutch designers including Dorhout Mees, Paul Schulten, Spijkers en Spijkers and Tony Cohen.

Start FashionWeek
During the ‘Street Catwalk’ the audience got a unique preview of the Amsterdam FashionWeek with special fashion designs and the latest hair and makeup looks. The show moved to the Westergasfabriek in Amsterdam, were the Mercedes-Benz FashionWeek Amsterdam took place.

Getting ready for Fashion Week
A number of leading fashion and beauty blogs including Jasmijn from the no. 1 fashion blog ‘I Love Fashion News’ was invited at Back Stage to get front row ready for the opening night of Amsterdam Fashion Week. Jasmijn got a makeover from beauty stylist Tom Sebastian, Aeola Relouw from Zenner hair accessories and senior makeup artist Annechien Braams of Make-up Studio.

Avelon SS15 Fashion Week Paris
Dutch fashion label Avelon showed it’s fabulous Spring Summer collection ‘15 during Paris Fashion Week in collaboration with Vogue. The fashion show was located at the beautiful residence of the Dutch Embassy in Paris, which was previously the setting for the movie ‘Les Intouchable’.
With Dutch roots Make-up Studio was the ideal partner for Avelon. Responsible for the makeup Make-up Studio send an international team of makeup artists, led by Chef-the-Cabin Paddy McGurgan (Make-up Artist of the year 2012). They created a fantastic clean and natural look which suited the total look, inspired by worldwide travel and images by Jimmy Nelson, a specialist in tribal portraiture, perfectly.

See all pictures at the official website of the Mercedes-Benz FashionWeek Amsterdam.

Photocredits: Team Peter Stigter.

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