The International Make-Up Artist Trade Show is the make-up world’s biggest gathering. Thousands of make-up artists, exhibitors and enthusiasts discuss, display and collect the best of what the industry has to offer. Make-up pros from fashion and film (including Oscar, BAFTA and Saturn award winners) provide education and demonstrations at IMATS and new products often debut there. IMATS also features a make-up museum and the Battle of the Brushes student make-up competitions, where international make-up students race to create winning looks.
As the absence of Make-up Studio was unacceptable, we were present with a superb stand. Besides the presentation of the wide range of products & colours and attractive commercial displays, Make-up Studio organized spectacular makeup shows as well hosted by World Champion Makeup Artist Paddy McGurgan. He amazed the visitors and highlighted where Make-up Studio stands for: the art of makeup from Amsterdam. Visitors also got acquainted with our latest products and were inspired by the beautiful pictures and live makeup shows. This fair was a great success for both visitor as Make-up Studio!